Meet Kathleen
I'm a Baby Boomer copywriter with a passion for health, fitness and an active lifestyle. I understand how deeply your Boomer prospects want to continue to live vibrant, exciting and fulfilling lives. With that understanding, I can help you convey empathy and trust in your marketing messages.
Remember, people buy with their hearts and emotions and rationalize with their heads and minds.
How Can I Help You?
My copywriting skills were developed 'in the trenches' over 20+ years writing marketing campaigns for my own small businesses:
- a restaurant
- a retail store
- real estate sales
I know how crucial one's marketing messages are to the success or failure of a business.
One multi-channel direct response campaign I ran
increased sales 22% over the same period the year before
By combining my retail background with my ability to drive to the heart of a story, I write persuasive and web optimized copy that hones in on emotional hot buttons to motivate Baby Boomer prospects to buy your product or service.
I've enhanced my copywriting and web writing skills through advanced training with the American Writers and Artists Institute (AWAI, the world's leading publisher of direct-response copywriting training programs) as well as working with A-level copywriting coaches.
With never-ending continuing education, I stay current with blockbuster controls, web writing best practices and social networking opportunities. This means I bring you tips and techniques of what's working in today's marketplace to increase revenues and profitability.
I developed my ability to tell compelling stories and capture readers' imaginations by writing:
- Nonfiction articles for newspapers
- Personal essays for newspapers, a church newsletter and WAMC , a Northeast Public Radio station
- A successful grant proposal to develop a Parenting Center for a local parish
- An inspirational biography: "If This is Heaven, I am Going to be a Good Boy," the Tommy Leonard Story
When not writing for clients, I can be found in fitness and yoga/Pilates classes, cycling, swimming, kayaking, snow-shoeing, skiing (downhill, cross-country or water) jet-skiing, ice skating, snow-mobiling, hiking, traveling and always reading.
Married to a marathoner I met in Central Park, we have 3 grown sons and enjoy our active life in the beautiful Berkshires of western Massachusetts.
