Direct Response Copywriting Services
As a walking, breathing, 'buying' Baby Boomer and skilled direct response copywriter, I'm very in tune with your Boomer prospects and what motivates them to buy.
It also gives me a real edge when it comes to knowing and understanding your prospect, a key element in any direct response marketing campaign.
By combining my ability to write conversational and persuasive copy with my detailed research skills, I'm able to compel Baby Boomer prospects to buy your products or services by:
- Quickly getting to the heart of the benefits you offer.
- Speaking to your client's needs, fears, beliefs and desires by fleshing out your prospect and the conversation going on in his mind.
- Crafting messages and optimized web pages that tug at the heart strings of your Baby Boomer prospects
- Explaining the value of your product or service with credibility and authority
For instance, Jesse Cannone of www.losethebackpain.com, hired me to write a sales letter for his Trigger Point Therapy program. Since his market is back pain sufferers, a condition experienced by many Baby Boomers, I wrote about the blessed relief his system offered without doctors, pills or bills-all great motivators.
In an email promotion I wrote for a Pilates DVD series, I made sure the copy was relevant and spoke to the desires of Baby Boomers, such an important part of the growing fitness market.
By using a Picture » Promise » Proof » Push formula, I help your prospect to:
- Clearly see himself enjoying the benefits of your product or service through the written picture I create
- Set his hopes on the promise being offered (his life will be easier, more adventurous, healthier or whatever underlying benefits you offer)
- Trust your credibility through the proof elements I use (testimonials, graphs, case studies, etc.)
- Willingly open his wallet to meet his desires and respond to the Call-to-Action (Push)
If you seek expert copywriting help to attract more Baby Boomer buyers, I offer the following direct response copywriting services and strategies:
Sales letters, Lead generation letters, Print Ads, Websites
Radio spots, Post cards, Magalogs, Landing pages
Ads for E-newsletters, Email sales letters, PayPer Click Ads, Self-mailers
For more detailed information about Direct Response copy for the web, please see my Web Content and Search Optimization page.
Email me at: Kathleen@boomermarketingcopy.com
Or, give me a call at: 413-822-1280 for a FREE, no obligation quote on your next project.
Jesse Cannone, Co-founder, Get Healthy
