Web Page Content and Search Optimization
Clear and focused website copywriting will make a huge difference to your online success with Baby Boomers.
The secret is in following proven best practices for web content and search optimization.
You are seeking satisfied visitors, happily staying on your site and becoming your customers.
But first, your Baby Boomer prospects need to find your site. That can only happen if your site is optimized to show up high in search results. And when it does-your prospects come knocking on your door instead of your competitors'.
Second, most web visitors scan a page for 4 - 8 seconds before moving on to another site. You need to grab them instantly and show them that you have what they're searching for. Your content and site structure must then easily and clearly guide the visitor to a call to action or lead generation page.
Use the Internet traffic numbers to your advantage with a skilled web copywriter who specializes in SEO for Baby Boomers.
According to a study by MarketingSherpa and Enquiro, 93.4 percent of buyers use the Internet at some point during their buying process in order to research potential options. And 63.9 percent of buyers BEGIN their research through a search engine. Baby Boomers use the internet to seek information, to stay in touch with family and friends, to shop online and to research before making their offline purchases.
As a skilled web copywriter specializing in the Baby Boomer market, I'll be sure to:
- Identify keyphrases your prospects are actually using when searching for a business like yours
- Place keyphrases in strategically significant areas of your site so that it is 'search engine friendly'
- Write persuasive copy focused on your Baby Boomer prospect's needs and optimized for maximum conversion
- Suggest the best copy layout for logical message flow and sales effectiveness
- Write clear, benefit-rich calls to action
An optimized web site means more sales and lead-generation opportunities! Let me help you boost your online business with any combination of my web copywriting services:
- New website copy
- Web content revisions
- Pay Per Click ads
- Landing pages
- Microsites
- Autoresponders, podcasts and video scripts
Please note: I'll be happy to work with your Web developer or Webmaster to make sure my recommended copy and structure changes are going to work on your site.
Is your website reaching Baby Boomer buyers? If not, email me TODAY at:
Kathleen@boomermarketingcopy.com
Or, give me a call at: 413-822-1280 for a FREE, no obligation quote.
Linda Procopio Messana, Owner, Lenox Fitness Center, Lenox, MA
Dave Wixom, Marketing Consultant WSBS Radio, Great Barrington, MA
