Skip navigation

To effectively reach Baby Boomers:
"Hire Baby Boomers
to be the creative directors and copywriters."
Chuck Nyren, author, "Advertising to Baby Boomers"

Helping You Attract Baby Boomer Buyers Through
Direct Response Copywriting, Web Copywriting and Marketing Strategy
 

Are you ready to reach your ideal Baby Boomer prospects?

There are many venues to reach your target market and dozens of steps you can take to plan an effective campaign to Baby Boomers. And, yes, it can be overwhelming just deciding where to begin.

As a skilled direct response copywriter and online marketing strategist, I can work with you to make the most of your offline and online marketing investment. This means I can help you make the most of these marketing approaches:

  • Web sites
  • Single web promotions
  • Email campaigns
  • Web articles
  • Direct mail
  • Brochures
  • Advertising

How? As an active Baby Boomer copywriter with over 23 years of business experience, I know how to:

  • Listen to you and hone in on what makes you unique
  • Identify your Baby Boomer prospects' needs, hopes and desires
  • Determine which marketing approaches make the most sense for you and your goals
  • Craft benefit-rich marketing messages for those approaches, eliciting the right buying emotions
  • Write persuasive copy (online or offline) focused on your Baby Boomer prospect's needs and optimized to increase conversions

Want to unleash your vast marketing power to the wealthy and dynamic Baby Boomers?

Let me help you choose the right marketing mix-whether you seek Direct Response Copywriting, Web Content and Search Optimization or Online Article and Newsletter writing.

You need crisp, optimized and effective copy and you need it ON TIME. That's what I'll deliver with a smile when you contract with me.

Email me at: Kathleen@boomermarketingcopy.com
Or call me at: 413.822.1280 for a FREE, no obligation quote on your next project.

FREE REPORT

Grab Your Share of Gold in the Sea of Baby Boomer Silver
Image of the book cover

Boomer Marketing Buzz: Tips, trends & tools to reach Boomer buyers

A FREE monthly tip sheet to help you:

  • attract Baby Boomer Buyers
  • Understand the Boomer mindset
  • convert Boomer web visitors to buyers
Recent Articles and Columns by Kathleen Cleary
I Wanna Be...

Baby Boomer News

Learning... It's a Trip

Baby Boomer News

How to Measure the Return on Investment of Social Networking for You and Your Clients

AWAI's Wealthy Web Writer

This article appears courtesy of American Writers & Artists Inc.’s (AWAI) Wealthy Web Writer, a free newsletter for learning how to effectively write online copy and market products on the Web. For a complimentary subscription, visit www.awaionline.com.